News

Browzwear Strengthens Leadership Team with Appointment of Greg Hanson as Chief Operating Officer

Browzwear Marketing Team — Wed, 13 Mar 2024 14:32:00 GMT

Proven Executive to Spearhead Global Operations and Drive Innovation in Fashion Technology

New York, March 13, 2024 - Browzwear, the leading provider of digital product creation software solutions for the fashion industry, proudly announces the appointment of Greg Hanson as Chief Operating Officer (COO). With an exceptional track record in product management and driving high-growth strategies, Hanson's arrival marks a pivotal moment in Browzwear's journey to digitally transform the apparel production process.

Browzwear Welcomes Lior Hakimi as Chief Financial Officer

Browzwear Marketing Team — Thu, 28 Sep 2023 22:59:38 GMT

Tel Aviv, September 28, 2023 – Browzwear, a pioneer in 3D digital solutions for the fashion industry, announcedLior Hakimi as its new Chief Financial Officer (CFO). Lior brings significant financial leadership and innovation expertise, positioning him to accelerate Browzwear's growth and redefine the fashion technology sector.

Fashion United: Stanford Teams up with ZERO10 and Browzwear Bringing Digital Design to Students

Browzwear Marketing Team — Tue, 23 May 2023 10:53:00 GMT

“We’re just scratching the surface. Educating students and showcasing the boundless potential of digital apparel is crucial in helping aspiring fashion designers shift from tradition to innovation. Together, with the next generation of fashion pioneers, we’re shaping the future of this industry.”

Learn about our recent education project with Stanford University and ZERO10, empowering students as they unleash their creativity with VStitcher and Zero10’s augmented reality expertise to create consumer-level 3D apparel.

Rivet: Eye On Five – Digital Solution Providers in Fashion to Watch

Browzwear Marketing Team — Fri, 14 Apr 2023 10:57:00 GMT

“It’s all about taking that leap of faith to digital transformation. Many digital natives speak the language of tech then learn the fashion later. But fashion brands have an advantage. They already speak fashion – they need to learn the tech.”

Discover the latest edition of Rivet – the online magazine dedicated to denim. In this season’s issue, Rivet shines a spotlight on several industry trailblazers, including Browzwear, who are making an impact when it comes to denim creation

Download your copy here to gain valuable insights from Avihay Feld, and discover more about our innovative approach to denim garment creation (Pages 60,61)

Fashion United: The Evolution of Trend Forecasting in the Age of AI and Social Media

Browzwear Marketing Team — Wed, 29 Mar 2023 08:00:00 GMT

The traditional role of trend forecasters in the fashion industry is being challenged by AI and social media. While AI tools can quickly identify immediate trends through social media scraping, industry experts argue that deep, nuanced, and underground trends remain the domain of human forecasters.

Charting a Bold New Course: Behind Browzwear’s Rebranding

Browzwear Marketing Team — Thu, 23 Mar 2023 13:13:00 GMT

We are excited to announce a significant milestone in Browzwear’s journey: a comprehensive rebranding aimed at reflecting our commitment to innovation and sustainability in the fashion industry. This rebranding process will allow us to showcase our identity as a trailblazer in the sector while strengthening the connection with our stakeholders.

Retail Today: Fashion's Future: A Movement Towards Tech-Driven Evolution

Browzwear Marketing Team — Mon, 06 Feb 2023 10:11:00 GMT

The fashion industry, often seen as trend-driven, is undergoing a more gradual yet transformative shift in its business practices. Predicting trends, creating large orders, and high waste rates are giving way to a new ethos of "tech first, fashion second." This shift, epitomized by companies like Amazon and Shein, prioritizes technology, data-driven manufacturing, and closer collaboration with factories.

The embrace of data for product development and manufacturing will enable brands to produce less while selling more. With an increasingly connected supply chain and localized manufacturing, the industry is poised for a more efficient, responsive, and sustainable future, shaking up conventional trend forecasting practices along the way.

Sourcing Journal: Crystal Denim Partners with Browzwear to Revolutionize Denim Design with 3D Visualization

Browzwear Marketing Team — Tue, 20 Dec 2022 09:20:00 GMT

Crystal Denim, a subsidiary of Crystal International Group Limited (CIGL), has collaborated with Browzwear, a leading provider of 3D design tools for the fashion industry, to introduce crystal-clear 3D visual samples of its specialty denim fabrics. By integrating Browzwear's technology into the VStitcher 3D design platform, Crystal Denim aims to offer designers and manufacturers a powerful tool to visualize denim designs realistically in 3D.

Browzwear Hires Stijn Hendrikse as Chief Growth Officer

Browzwear Marketing Team — Tue, 18 Oct 2022 11:03:00 GMT

Browzwear, a pioneer of 3D digital solutions for the fashion industry, today announced that noted SaaS entrepreneur and thought leader Stijn Hendrikse has joined the company as Chief Growth Officer. With over 20 years of experience leading business development and sales strategies for B2B and B2C technology companies, Hendrikse is well-positioned to leverage Browzwear’s strong, competitive positioning to drive continued global expansion.

"It's an exciting time to be joining Browzwear, a company who has been trailblazing fashion's digital transformation for over 20 years," said Hendrikse.

Browzwear Update Elevates True-to-Life 3D Garment Visualizations, Empowering Designers to Replace Samples with Accurate Digital Twins

Browzwear Marketing Team — Tue, 09 Aug 2022 11:27:00 GMT

NEW YORK, NY— August 9, 2022

Browzwear, a pioneer of 3D technology for the fashion industry, today announced powerful new capabilities in the newest update to the company’s VStitcher and Lotta platforms. The latest release, version 2022.1, includes software integrations supporting faster creation of photo-realistic visualizations as well as features proving greater assurance that fabric representations in 3D share the physics of those in real life. With the confidence that 3D garments are true digital twins of physical items, brands and manufacturers can leverage them at every step from concept to commerce, eliminating waste, reducing errors, and speeding up time to market.

Real-Time Photorealistic Visualizations in Hyper-Speed:

The latest software release adds the power of real-time, true-to-life rendering via integration with Unreal Engine (UE), Epic Games’ 3D computer graphics game engine. As the new standard for rendering in VStitcher, the technology driving photorealistic experiences in popular games such as Fortnite, the Grand Theft Auto Trilogy, and Batman: Arkham Asylum will automatically generate visualizations on par with cinematic CGI in the 3D window as the garment is being created.

By incorporating UE, Browzwear will considerably accelerate the process of creating even more realistic visualizations and, at the same time, reduce the amount of computing power required. With the increased clarity of garment details and the addition of accurate shadows on still images, turntables, and animations, the 3D visualizations will serve as accurate digital twins suitable for showcasing and merchandising, opening new opportunities for fashion businesses to operate more efficiently and sustainably using 3D.

True-to-life Fabric Physics:

Also included in version 2022.1 is a new system of watermarking that clarifies to users which digital fabrics are sure to share the physical properties of their real-world counterparts as verified by testing using the company’s Fabric Analyzer (FAB) technology. This technology translates a textile’s unique properties into digital form, ensuring draping and movement in 3D will be exactly the same as in real life. By verifying which digital fabrics have undergone this process through a visual watermark, Browzwear is giving customers the additional assurance that 3D visualizations are true digital twins of the physical items produced.

More Accurate, Adjustable Fabric Transparency:

The new edition offers designers more control over the transparency of fabrics visualized in 3D, offering new freedom to experiment during product development. Additionally, with the added assurance that 3D visualizations are accurate representations of the garments that will be produced, fashion merchandisers can confidently and quickly make purchasing decisions without the need for physical samples.

“As 3D technology plays an increasingly important role in the movement toward a more sustainable fashion industry, the level of confidence that brands, manufacturers, and other stakeholders have in the accuracy of visualization is of growing importance,” said Hanan Lifshitz, VP of Products, Browzwear. “The addition of FAB watermarks and Unreal Engine are just two of the many ways we are helping to reduce the industry’s environmental impact while also supporting better business practices that drive impact for the world overall.”

Click here to watch the 2022.1 Edition webinar, or to learn more about the latest features and download the new edition, follow this link.